CHANGING FACES

4 in 10 people with a visible difference say their appearance affected how well they did at school, facing challenges like bullying, anxiety, and a lack of concentration. Between the ages of 3 and 5, children begin forming complex social categories and can develop biases based on gender, race, and other visible characteristics. So, to challenge these perceptions before they form, we created a rare, special-edition toy range featuring scars, marks, and visible conditions, normalising difference from an early age.